This is my first wool shirt. I am very happy with it.
Wool really is worth the extra money. I can't emphasize the excellent odour resistant properties enough lol. It doesn't need to be washed as often as other materials. For example, I tested that out by wearing it many days out of 30 with moderate daily exercise. No stink, and as a guy, I couldn't believe it. Who doesn't want to do less laundry? That fact alone has made the purchase worth it even though I am fairly cheap & consider the price point to be expensive for a t shirt. But, merino wool is really not like a regular shirt, so the cost is fair. Company values & story are great too.
A thought for mount trail: If there was a thicker version I would buy one of those too.
Keep it up Mathieu & Mount Trail team!